Flash is a cool thing to have on the site and it will make people go “wow” for perhaps the first time you see it, after that it can get a bit annoying. Once the first look it will start to get very old very quickly to people and they will start to get a bit annoyed by how long the site is taking to load.

99.9% of the time flash will give you a usability disease. There are some good designs of flash and it has to be said that when it is done right it looks simply fantastic but most of the time they are just awful websites.

What is it about flash that pushes people away?

Encourages Design Abuse

Breaks Fundamental Interaction Principles

Directs Attention For The Site’s Value

One of the big mistakes that people make when thinking about having their site designed is that they think flash animation is going to attract people to the site. And yes it will if it is a great looking piece of flash but the chances are you will not have the budget to get a fantastic looking site based around flash.

Time can be another big problem, it can take a very long time indeed to design a site like this. The thing is, it can tajke a very long time indeed to get the animation together and this could just be for one page alone?

A small bit of flash on the site can be very useful indeed and look brilliant but I would never say to go too far with it as it just takes too long to load.

If you are struggling to realise just how you want your site designed then I suggest getting a decent web design team involved.

Of course if you have a site and it isn’t doing well you could bring in the SEO team.

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