For any web page to be ‘ranked’ in the search engines and attract searchers it’s essential it has backlinks. Backlinks have three key properties, the web page from which the backlinks come from, the anchor text of the backlinks and what’s on the page to which the backlinks directs the visitor to.

The quantity of backlinks

The volume of backlinks to a page is one of the factors the search engines take into account when deciding where to position the page in the results displayed to the searcher.

The source of the backlinks

Backlinks are like votes – the higher the volume of votes (backlinks) the more authoritative the page is viewed by the search engine. So it follows that pages with backlinks from ‘trusted pages will receive better consideration from the search engines. Pages from sources such as educational (.edu) or government (.gov) sites naturally posess more trust and authority.

Google Page Rank

Google has the concept of ‘page rank’, this is the value indicator it attaches to a page it considers to have a history of accumulating authority from backlinks..

The ‘anchor text’

When you see a backlink on a web page it normally has a label a word or text associated with the subject at the page to which this backlink is pointing, what this ‘anchor text’ says has influence upon the value the search engines give to the link. If the content of the page is about ‘parenting’ and the backlink on the page is labeled or given the ‘anchor’ text ‘parenting’ then the search engines consider this to be of more value to the searcher looking for content related to ‘parenting’ than if the backlink was labeled ‘babycare’.

Common mistakes

The majority people screw up their backlinks strategies because they fixate on quantity as opposed to quality of backlinks. For example if a significant number of your backlinks to your ‘parenting’ page originate from sites not related to ‘parenting’ then whilst you have backlinks they will almost always bring you the wrong traffic.

How to create backlinks

So let me share with you my fail safe method for acquiring backlinks that will make the search engines take notice of you and bring quality and appropriate visitors to your web site.

1. Choosing the right keywords from the outset is critical.
2. Your objective should be to end up with a keyword cloud.
3. You should always begin by identifying a key word or phrase which has a a constant and high amount of traffic.
4. To work out the volume of visitor traffic is being generated by searches for my top level keyword I use the Google keyword analyzer tool.
5. The Google tool generates a list of keywords associated with my main keyword and from this list I flesh out my cloud.
6. Using this cloud I generate a selection of content containing articles, videos and blog posts each with backlinks labeled with the appropriate anchor text and then use a suite of content distribution tools to disperse my articles and videos to a wide range of directories.
7. When I write my content I do so with the searcher in mind so as each piece of content attracts backlinks to itself as well as sends backlinks to my target pages.

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